Case Study
//From One Rendering to Complete Communication.
Client: AF Food Technology GmbH & Co. KG · Industry: Food Processing & Mechanical Engineering · Made in Germany
//It Started with a Rendering.
AF Food Technology had a problem many young machine builders know: a superior product — but no visual language to communicate it. The Allmaxx S was market-ready. The communication wasn't.
What began as a single order for photorealistic product images grew step by step into a full communication partnership. Not planned — earned. Here's the chronology.
01Photorealistic Product Images
The entry point: CAD data in, photorealistic images out. No photo shoots, no studio costs. The first renders of the Allmaxx S — isolated, in context scenes, in detail views — generated directly from engineering data.
CGI detail shots — directly from CAD data, no photo shoot required
02Product Animations — Teasers & Loops
Once the images convinced, the next step was natural: motion. First a product teaser showcasing the Allmaxx S. Then short looping animations for the trade show booth — silent, endless, hypnotic.
Product animation & vertical social media teaser — directly from CAD data
03LinkedIn Content & IFFA Announcement
In parallel, animations for LinkedIn — short clips announcing AF Food Technology's presence at IFFA. The same 3D assets created for renders and animations now delivered social media content. No additional effort, maximum reach.
04Product Brochure — 5 Languages, 100% CGI
The Allmaxx S brochure: every image in it comes from CAD data — not a single photograph. Small logo refinements were integrated along the way. The brochure was translated and produced in five languages — ready for international distribution.
Result
The finished brochure — printed, in hand, ready for distribution. All images from CAD data, produced in 5 languages.
Allmaxx S product brochure — CGI imagery, 5 languages
05Website & Product Configurator
The next logical step: a website that matches the same standard. Content strategy, design, and all image production — from a single source, based on the same 3D assets. Plus a basic configurator where customers can configure the Allmaxx online and submit enquiries directly.
Website — af-food-technology.com
Content strategy, design, and image production — all from a single source
//Modular Configurator.
Customers select accessories and modules directly and send a configuration request — without detours through catalogues or phone calls. The configurator grows automatically with every new product variant.
06Logo Redesign
After the initial refinements in the brochure, it became clear: the logo needed a bigger step. Not just prettier — more precise.
Brand development — from first draft to new identity
"AF" in bold white reads first — at the trade show, in the catalogue, from a distance. Heavyweight for a heavyweight product. "FOOD TECHNOLOGY" in a lighter weight doesn't compete — it accompanies. Two reading levels: brand and descriptor, each in its role.
The vertical line in Electric Blue doesn't just separate — it connects. AF produces Food Technology. An active accent, not a passive divider.
Navy instead of pure black gives it temperature. Black is generic. Navy is German engineering, trust, precision. And white on navy reads better than grey on black.
The brand now weighs as much as the product.
07Technical Documentation
The Allmaxx S machine manual: restructured, visually redesigned, prepared to standards. The technical illustrations — like everything else — come directly from the CAD data.
Technical documentation — restructured for clarity and standards compliance
08Current: Brand Unification
Now that all building blocks are in place, we're unifying the entire brand presence — LinkedIn, YouTube, business stationery, trade show presence. One cohesive system, one source. The collaboration continues.
IFFA 2025 — AF Food Technology at their own trade show booth
//The Pattern.
A rendering. Then an animation. Then a brochure. Then a website. Then a logo. Then a manual. Then the entire branding.
This is how visual infrastructure is built: not as a big-bang project, but organically — step by step, growing with each project. One point of contact who understands the technology. Short lines of communication. No onboarding. No knowledge transfer.
For AF Food Technology, that means every new product is communication-ready from day one. The pipeline is in place. The focus stays on the machine.
Services: Product Renders · Animation · Trade Show Loops · LinkedIn Content · Brochure (5 Languages) · Website · Configurator · Logo Redesign · Technical Documentation · Branding
//Similar Project?
Facing a similar challenge? Whether it's a trade show film, product animation, or technical documentation — we start with a free 30-minute conversation.
Book a Call →More Case Studies
